Our Heritage

America has always been defined by the people who build.

Farmers. Ranchers. Craftsmen. Entrepreneurs. And the millions of Americans who go to work every day, take pride in what they do, provide for their families, and contribute to the communities they call home.

That is the spirit of American Origin.

We believe in hard work, responsibility, craftsmanship, keeping your word, taking pride in what you do, and building something that lasts.

American Origin was founded by manufacturing executive, entrepreneur, and brand builder Van Hardin. With more than 30 years of experience spanning manufacturing, product development, sourcing, and brand building, he has developed products, built brands, and brought products from concept to market for nationally recognized companies and leading brands across the country. His experience also extends more than two decades into agriculture and ranching, including the development of a national and international ranching genetics alliance connecting producers across the United States, Canada, and Australia.

American Origin is developed and operated by Infinity Flooring Products LLC, a Hardin Group company. The company brings decades of experience in manufacturing, product development, sourcing, private-label programs, distribution, and brand building.

That experience has shaped a simple belief:

If we put our name on it, it should be something we believe in.

Hardin Group represents the broader business organization behind American Origin.

Within that organization, Infinity Flooring Products LLC brings decades of experience in manufacturing, flooring, product development, sourcing, private-label programs, and distribution.

That foundation gives American Origin the experience to develop, source, manufacture, and bring products to market.

Building on that history, American Origin will eventually introduce specially curated flooring collections as an extension of that expertise.

But American Origin was created to go beyond any single industry.

We are building an American lifestyle brand.

We believe every product has an origin.

Every place has a story.

Every journey is worth taking.

Our Destination Collection brings those ideas to life through products inspired by iconic American destinations and the character they represent.

Sonoma. Tahoe. Vail. Sun Valley. Santa Fe. Monterey Bay. Amelia Island. And the many destinations still to come.

The destination is the inspiration.
American Origin is the brand.

We do not build catalogs.
We build collections.

American Origin brings together fine fragrance, premium home fragrance, premium woven throws and textiles, Heritage Lifestyle Essentials, and other thoughtfully curated expressions of American life.

Our fragrance collections explore the many expressions of American life—from open landscapes and distant horizons to the energy of the city after dark. Our Eau de Parfum collection captures that spirit through distinctive compositions with depth, character, and individuality, created to evoke a sense of place, memory, adventure, and discovery.

Our home fragrance collections extend that expression through fine candles, destination candles, room sprays, and other considered fragrance pieces for the home.

Our woven collections bring that same sense of place into the home through premium throws and textiles designed around character, craftsmanship, and enduring style.

Our Heritage Lifestyle Essentials bring thoughtful craftsmanship to soaps, body care, and personal care products.

We are not interested in simply adding products.

We are building collections with meaning, character, quality, and a reason to exist.

We choose our partners carefully.

We look for quality in the materials, craftsmanship in the making, and integrity in the people behind every product.

When something is made in America, we are proud to say so.

When something comes from somewhere else, we respect its origin and hold it to the same standard.

Origin matters.
Craftsmanship matters.
Quality matters.

And if it carries the American Origin name, you should be able to trust it.

American Origin is built on experience and designed for the future.

Our work has always been about creating products, developing brands, and bringing ideas to market. American Origin brings that experience together under one name—an American lifestyle brand built around quality, craftsmanship, character, and purpose.

Our customers, retailers, employees, makers, growers, ranchers, and manufacturing partners are part of what comes next.

Because the strongest brands are built together.

AMERICAN ORIGIN

TRUE TO ORIGIN.

AMERICAN MADE. PURPOSE BUILT.